Kulmbach. Glen Dimplex Thermal Solutions, the specialist for energy-efficient heating, cooling and ventilation, has been honoured with the prestigious „German Brand Award 2018" in Gold. With this award the German Design Council, a leading international institution in the field of design, and the German Brand Institute pay tribute to especially successful brands, consistent brand management and sustainable brand communication. At a gala event staged yesterday at the German Historical Museum in Berlin, the prize winners were presented with their awards before an audience of over 600 guests from the worlds of business, culture and the media

Glen Dimplex Thermal Solutions won over the panel of experts with its new Corporate Design in the category "Brand Creation - Brand Design". The members of the panel justified their decision as follows: "This represented a highly accomplished, complete design which not only confers a very modern presence on the Glen Dimplex Thermal Solutions brand with its newly created structures, but also ensures a truly coherent impression".

"The consistent structure of our brand meanwhile characterises our entire company and its image both within and outside the organisation. We are therefore delighted to have also received recognition for this step from internationally renowned marketing experts in the guise of the German Brand Award", comments GDTS Managing Director Jochen Engelke. Henrik Rutenbeck, Chief Marketing Officer at GDTS had this to add: "Our entire brand presence is defined by our Corporate Design: from product design to the user interface, from the website via the catalogue to product presentation. Our brand clearly sets out our position vis-à-vis the competition and can be experienced at all points of contact. We see this as the optimum basis for successful development of the company."

The brand design of Glen Dimplex Thermal Solutions is characterised by a modular system approach that is expressed at a visual level by the central design element featuring 'squares'. The guiding principle 'Radically simple. Simply versatile.' and a colour scheme of black-red-blue has given rise to a unique and flexible brand design. This also includes a minimalist design approach and a focus on the requirements of the different target groups. The overall result: a brand design that really stands out.

Since 2017 Glen Dimplex Thermal Solutions has borne global responsibility for marketing within the Irish parent company for refrigeration circuit-based system solutions for cooling, heating and ventilation. Previous country-specific structures have been consistently realigned under one roof.

About the German Brand Award.

The German Brand Award is the most important prize for successful brand management in Germany. It discovers, presents and pays tribute to unique brands and brand creators - not only promoting the award winners, but also their individual sectors. The competition is open only to companies which have been nominated by the German Brand Institute, its brand scouts and panels of experts for the German Brand Award 2018. Over 1,250 submissions were entered for the contest this year.

The competition was judged by an independent panel made up of brand experts, chaired by Andrej Kupetz, Chief Executive Officer of the German Design Council. It ranks as one of the world's leading competence centres for communication and knowledge transfer in the design sector. Its foundation members currently total over 300 companies. The German Design Council was founded in 1953 on the initiative of the German Parliament to strengthen design expertise within German industry.

About Glen Dimplex Thermal Solutions and the Glen Dimplex Group.

Glen Dimplex Thermal Solutions (GDTS) is part of the international Glen Dimplex Group based in Ireland - a leading international supplier of electric heating solutions and domestic appliances.

With GDTS the company combines the knowledge and expertise of the group for the development of highly efficient system solutions for the heating, cooling and ventilation of buildings, as well as commercial and industrial applications. GDTS unites the Group's subsidiaries based in Kalamazoo (USA), Shenyang (China) and Kulmbach and Sonneberg. The GDTS Division is managed by CEO, Jochen Engelke.

At its HQ in Kulmbach Glen Dimplex Thermal Solutions has stood for expertise in heating and refrigeration for over 40 years. This is where energy-efficient heating and air-conditioning systems are designed by our engineers and technicians at our inhouse Development department and perfected to market maturity. Products by Glen Dimplex Thermal Solutions are a byword for engineering expertise, quality and design "Made in Germany". Some 800 staff are employed at the sites based in Germany.

This press release is here available for download as a Word document with photographs.

Dr. Roland Raithel, Press Officer 
E : roland.raithel@gdts.one
T : +49 171 200 54 76